Manage the development and execution of the worldwide outward facing marketing activities for assigned product lines within the division, support Product Marketing Managers, and achieve short- and long-term sales and profit contribution objectives.
Marketing Strategy/Launch Plans
Articulation of strategies and tactics, with programs and events
Plan and execute product launch plans from launch to 12 months
Develop post launch market strategy
Plan and direct execution of deliverables to support launch (collateral, sales tools, channel communication, trade shows, advertising.)
Assist Channel training programs and educationProduct Positioning and Market Messaging
Set direction for product positioning and messaging, including product Features and Benefits, USP's, etc.
Case Studies and testimonials
Deliver product information to Channel, including product presentation and demo scripts
Conferences, tradeshows, webinars, etc.
Competitive Market Analysis
Customer usage research and analysis and develop understanding of competition, usage, customer types
Marketing trends to identify market opportunities
Track market leading indicators and industry data to identify outbound marketing strategies
Market Programs/ Lead Generation
Develop, initiate and execute promotions
Plan and manage lead generation strategies
Define specific plans for selling products and service to new customers
Define plans to insure customer loyalty of existing products and services.