Job Details

Marketing Manager - Position ID : 7013

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Open Date 5/17/2013
Job Type Permanent
Job Function Marketing / Advertising
Industry/Subindustry Industrial / Automotive
Career Level Standard Management (Manager/Supervisor of Staff)
Salary Range 72000 - 108000 United States Dollar
Location Akron, OH, US
Job Description

Manage the development and execution of the worldwide outward facing marketing activities for assigned product lines within the division, support Product Marketing Managers, and achieve short- and long-term sales and profit contribution objectives.

Essential Duties:
Marketing Strategy/Launch Plans
Articulation of strategies and tactics, with programs and events
Plan and execute product launch plans from launch to 12 months
Develop post launch market strategy
Plan and direct execution of deliverables to support launch (collateral, sales tools, channel communication, trade shows, advertising.)
Assist Channel training programs and education
Product Positioning and Market Messaging
Set direction for product positioning and messaging, including product Features and Benefits, USP's, etc.
Define buyers
Case Studies and testimonials

Deliver product information to Channel, including product presentation and demo scripts
Conferences, tradeshows, webinars, etc.

Competitive/Customer Analysis
Competitive Market Analysis
Customer usage research and analysis and develop understanding of competition, usage, customer types
Marketing trends to identify market opportunities
Track market leading indicators and industry data to identify outbound marketing strategies

Market Programs/ Lead Generation
Develop, initiate and execute promotions
Plan and manage lead generation strategies
Define specific plans for selling products and service to new customers
Define plans to insure customer loyalty of existing products and services.

Office Sales Consultants of Buffalo
Travel 40-50%
Education Bachelor's Degree
Job Requirements

Bachelor's Degree in Business, Marketing, Engineering or related field.
5-8 years of successful experience in a directly related field or successful demonstration of knowledge in marketing, sales or related experience.
Excellent oral, interpersonal, written and presentation skills.
Evidence or effective problem-solving and decision making skills.
Demonstrated ability to interact effectively with individuals at all organizational levels both within and outside of company.
Demonstrated ability to effectively plan and implement programs.
Proven aptitude to learn or use computer support tools.
Demonstrates ability to supervise, provide work direction, motivate, recognize and deal with performance related activities.
Willingness to travel, extensively.

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